The new Get Em Back In The Game sustainability campaign aims to help protect the future of sport and the planet
To emphasize the importance of ongoing action and behavior change, using moments like Earth Day as a catalyst for long-term action, Nike has partnered with R/GA to launch the new Get Em Back sustainability campaign. In The Game.
The campaign targets Nike owners to extend the lifespan of their products and builds on Nike’s journey towards zero carbon and zero waste to help protect the future of sport and the planet, as part of its Move initiative. to Zero.
Giving your old gear a new lease of life should be just as exciting as the moment you first bought it. Get Em Back In The Game treats old gear with the same reverence as new gear and shows people how easy it is to join the Move to Zero movement, explains Nick Pringle, SVP, Executive Creative Director at R/GA.
AR/GA has also worked with athletes and collectives including UNKNWN PROJECTS, Eliud Kipchoge, Sky Brown, Lotte Wubben-Moy and Eric Dier to create bespoke social content that brings to life the message that before you create more landfills, you must Get Em Back In The Game, Putting Them Into The Game, in a free translation.
The hero movie is rolling out across Europe, the Middle East and Africa via Nike.com, the app, global Instagram, email and in stores. It also has assets created by R/GA for this market that promote the specific Nike services available in the region.