New Twix flavor unites chocolate and coffee, two national passions, and temporarily returns to bring new moments of happiness to consumers
There’s a new flavor of Twix coming up. Or rather, coming back! With the aim of innovating and providing more and more moments of happiness for consumers, Mars Wrigley brings back to the market a successful flavor from its portfolio: the Twix Cappuccino. The product arrives in a limited edition and is the perfect combination for comforting consumption occasions, such as a coffee break in the afternoon or a moment of rest, accompanied by a hot drink.
Coffee is the second most consumed beverage in Brazil, after water. Knowing this national passion, one of the brand’s proposals is to provide this irresistible pairing between drink and chocolate. In the product, Twix mixes the traditional biscuit and caramel flavors with the essence of cappuccino (a drink prepared with espresso coffee and milk) and milk chocolate coating, guaranteeing a unique and striking result.
In a 40g package with two bars, the product joins the other products in the line’s portfolio: Twix Traditional, Twix Dark and Twix Triple Chocolate.
“Diversifying the portfolio in order to provide more variety has been an important strategy to meet consumer demands. Today, the public seeks increasingly creative, tasty and exclusive options, therefore, we remain focused on expanding the product portfolio so that the consumer explores consumption experiences connected to the brand’s positioning. We are also attentive to the preferences of each country. Coffee is one of the most beloved beverages in Brazil, which harmonizes perfectly with Twix’s proposal”, highlights the sales manager. Marketing of the brand in the country, Gustavo Varandas.
In addition to being available at the main Brazilian retail outlets, the products can be purchased at the official brand store on the internet. Click here and enter.
About Mars Wrigley
Mars is a family-owned, private company with over 100 years of history and owner of some of the most beloved brands in the world, such as M&M’s, Pedigree, Ráris, Royal Canin, Snickers, Twix and Whiskas. Headquartered in McLean, in the US state of Virginia (USA), the company has around 130,000 employees in more than 80 countries, working daily to develop mutual relationships and aligned with its purpose of creating the world of tomorrow through the way how we do business today.
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The post In limited edition, Twix Capuccino returns to the market appeared first on ADNEWS.
