Oi Fibra is the main product in the company’s portfolio today, and was considered the best fiber optic internet among major operators by Anatel
In the wake of the good results achieved in the optical fiber segment in recent months, Oi has just launched an advertising campaign to reinforce the high quality of Oi Fibra, the main product in the company’s portfolio today. Oi Fibra was considered by customers as the best fiber optic internet among the major operators, according to Anatel survey data.
The campaign concept, an offshoot of the Bora Bora communication platform, is aimed at empowering people through 100% fiber internet, which guarantees more stability and connection speed. The advertisements, presented in different digital formats and also on open TV, seek to bring knowledge about the use of fiber, identify the most common problems faced by internet users and talk about the importance of having a “real” fiber inside the customer’s home. With it, they can carry out their day-to-day activities, their jobs and even their dreams.
To present the new communication, created by Oi Hubble, the operator once again brings Whindersson Nunes, who recently, in an unprecedented partnership with Oi, returned to the music scene releasing Bora Bora, a song that portrays overcoming everyday adversities of the artist. The project was one more of Oi’s communication actions based in Bora Bora, a paradisiacal proprietary universe, where everyone can find their best version through access to the best fiber connection.
With the films starring Whindersson, Oi, in a good-natured way, will show why people are going to Bora Bora, where “there is no bad weather or headache for those who sail with Oi Fibra”. The pieces follow a script that makes reference to those who suffer for not having the experience of connecting via fiber from Oi, where Whindersson receives the repentant residents of “Fibrafakelandia” and “São Lento do Choveu Caiu”.
The campaign will also feature a content action on Oi’s networks, which aims to inform consumers about the different types of internet service available on the market and reinforce the attributes of the operator’s real fiber. On YouTube, creators of technological channels such as TecMundo, Max Dicas and Canal JMS will answer big questions about internet, fiber and connection. In addition youtuber funBABE, who has just become a mother, will give tips on how the internet can be an ally of motherhood today. On Instagram, singer Áureo Deni, who has 1 million followers, composed a song for Bora Bora. He is part of “Mete um reels”, a project that connects brands with content creators.
“Invite the creators to help us tell this story is a strategy that has been working very well for Oi. We believe that this mixture of perspectives makes all the difference when we tell a story. The conversations that emerge are rich, diverse and humorous. We believe that in such an intense world of new technologies, the brand that positions itself in a lighter and more humane way can become a spot in the midst of so many stimuli”, says Lívia Marquez, director of Communication at Oi.
Oi Fibra in the É de Casa program
Oi is also partnering with the É De Casa program. On May 6th, TV Globo reporter Cauê Fabiano made a surprise visit to the program and took the opportunity to talk about Oi’s internet. Now, É de Casa is connected by real fiber optics to ensure more speed and stability to Saturday morning attractions, with the product considered the most modern on the market.
Over the coming months, the program will highlight the attributes of Oi’s service, a company 100% focused on fiber optics and leader in several capitals, present in more than 4 million homes in Brazil. To reinforce the action, Oi will activate its official networks in partnership with the GShow networks.
Watch one of the full campaign films below.
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