The campaign starring Whindersson Nunes seeks to reinforce Oi Fibra in the market
Oi launches this month an advertising campaign to reinforce the presence of Oi Fibra in the market, today the main product of the company’s portfolio. The campaign concept, an offshoot of the Bora Bora communication platform, is aimed at empowering people through 100% fiber internet, which guarantees more stability and connection speed.
The advertising pieces will be presented in different digital formats and also on free-to-air TV from May 15th and seek to bring knowledge about the use of fiber, identify the most common problems faced by customers.
To present the new communication, created by Oi Hubble, the operator once again brings Whindersson Nunes, who recently, in an unprecedented partnership with Oi, returned to the music scene releasing Bora-Bora, a song that portrays overcoming the adversities of everyday life. artist day. The project was yet another of Oi’s communication actions based in Bora Bora, a paradise-like universe where everyone can find their best version through access to the best fiber connection.
“Inviting creators to help us tell this story is a strategy that has been working very well for Oi. We believe that this mixture of perspectives makes all the difference when we tell a story. The conversations that arise are rich, diverse and humorous. We believe that in this world so intense of new technologies, the brand that positions itself in a lighter and more humane way can become a spot in the midst of so many stimuli, says Lvia Marquez, director of Communication at Oi.
In addition, the action has content on Oi’s networks, which aims to inform consumers about the different types of internet services available on the market.
