Partnership between the creator and the producer starts with a commercial for Burger King
The scene director Ilka Cyana announced to the market as a member of the talent team of the Barry Company. The partnership with the producer began with the development of the Coroa do Seu Jeito campaign for Burger King. The film, which was Ilka’s first work in the advertising area, had 30 million views on the official Instagram of the brand in Brazil, in three days, and already has more than 3.7 million views on YouTube.
At Barry, I was able to understand how advertising actually works and have the opportunity, as a new talent in the house, to experience a very special set with the film for Burguer King, in addition to having already shared great sets with other directors from the production company. , declared Ilka.
Ilka Cyana was born in Salvador and grew up experiencing dance, music and beliefs as a means of resistance and guidance, as well as discovering the city and its stories from a creative perspective of a black woman.
This context defines the identity of the director, who is currently part of the team of directors at the audiovisual production company Barry Company. For Ilka, advertising is a practical school for video productions, but she wants to tell stories, elaborate different identities and touch people’s emotions.
