Research developed by SX Group and Go Gamers, in partnership with Blend New Research and ESPM, pointed out that 70.1% of Brazilians play
Playing electronic games is the main form of entertainment for 82.1% of Brazilians, in addition, 70.1% of the population in Brazil claims to play some type of game. This is what the new edition of Pesquisa Game Brasil (PGB) pointed out, developed by SX Group and Go Gamers, in partnership with Blend New Research and ESPM.
Thinking about this audience, the survey also pointed out which are the most popular brands among gamers in the country and how they behave in relation to the way advertisers approach the universe of games.
The brand research evaluated two perspectives in 10 different sectors, namely the best known brand and the most consumed brand. See the ranking below:
Banks
Best known: Nubank (82%)
Most used: Nubank (55.6%)
letters of credit:
Best known: Mastercard (86.5%)
Most used: Mastercard (71.2%)
Beer:
Best known: Brahma (85.3%)
Most consumed: Heineken (51.6%)
Cosmetics:
Best known: O Boticrio (85.5%)
Most consumed: O Boticrio (66.7%)
Energticos:
Best known: Red Bull (82.8%)
Most consumed: Red Bull (61.5%)
Food Services:
Best known: McDonalds (78.2%)
Most used: McDonalds (66.1%)
Soft drinks:
Best known: Coca-Cola (93.6%)
Most consumed: Coca-Cola (81.8%)
Savory snacks:
Best known: Doritos (74.3%)
Most consumed: Doritos (54.6%)
Snacks doces:
Best known: Kit Kat (71.1%)
Most consumed: Nestl (56.3%)
Clothing and clothes:
Best known: Nike (75.4%)
Most used: Nike (57.7%)
The PGB 10 Years Brand Panel expands its scope by incorporating data that translates the behavior of Brazilian gamers in relation to advertising and brand actions around this large ecosystem, since this audience has habits that connect with consumption sectors such as beverages , food, cosmetics, finance and others. In this way, we consolidate a more complete vision of the experience of these players and how these brands are present in their lifestyle, adds Carlos Silva, partner at Go Gamers.
According to the survey, 68.7% of the Brazilian gamer community believes that brands need to talk about games regardless of how or where advertising appears. In addition, 80.2% of game fans stated that it is important that gamer culture is respected.
The panel pointed out that 69.6% of gamers in Brazil like it when brands appear in games, such as avatar skins, exclusive equipment, among other items. Another point raised was that 60.3% of players prefer to buy products from brands that carry out this type of advertising.
Regarding advertising at gaming events, 73.4% like brands that sponsor championships, eSports athletes, industry celebrities, gaming events, etc., and 66.5% said they prefer to buy from these brands.
