Campaign created by Ampla highlights the fact that Moura Batteries equip nine of the ten best-selling cars in Brazil
Created by Ampla, the new Battery Moura campaign seeks to emphasize the fact that the brand equips nine of the ten best-selling cars in Brazil, presenting it as the brand as the best choice.
For some years now, our campaigns have presented our innovation and pioneering spirit to the public, but why not tell them what all this work has resulted in? With that in mind, we follow a new concept, more disruptive and which tells our consumers that their choice has also been the choice of the largest automakers in the world for over 40 years, which has Moura as an original factory part in its major launches, says Andra Lyra, director of Marketing, Products and Institutional Communication at Moura.
Broadcast nationally, the media strategy includes Open TV, Pay TV and digital platforms. Furthermore, Ampla was also responsible for the creative development of the triad pieces.