The brand intends to speed up the achievement of the established goal to make the event possible through a crowdfunding campaign
Ben & Jerry’s se uniu ao Instituto [SSEX BBOX] to support the 2023 Trans Pride Mark of So Paulo, which will take place on June 9, at Largo do Arouche.
The brand will donate R$ 1 for every real donated to the crowdfunding campaign entitled “The transformation is in a brand”, which will make it possible to carry out the new edition of the brand that also includes the Trans Fair. Through the campaign, the company intends to speed up the achievement of the goal established to make the event possible.
The campaign, in addition to bringing information about the reality of the Brazilian trans population, invites Ben & Jerrys fans to become part of social transformation, putting activism into practice, as any construction of collective social change and companies are not exempt from this movement. , said Ananda Puchta, responsible for the Activism and Social Mission portfolio at Ben & Jerrys.
In 2022, the march reached more than 600,000 people from inside and outside the country, with online content and a live event that gained visibility on major media platforms, newspapers and TV stations. In person, more than 16,000 people and companies were present at events dedicated to discussing security, rights, entrepreneurship and employability of transgender people.
There is no social justice without economic justice and access to the world of business and technology for Trans people is a central part of the discussion on the future of work, explained Pri Bertucci, non-binary trans person, creator of Marcha Trans, CEO of [DIVERSITY BBOX]a consultancy specializing in diversity and equity and founder of the Instituto [SSEX BBOX].
The Institute’s actions include presenting tools, educational content, and strategic solutions aimed at exercising an intersectional perspective for underrepresented groups, carrying out activities in several cities around the world.
