Campaign was created in partnership with the Galeria agency and produced by Factory
Resso, the social music streaming app, has enlisted rapper Don L to star in the “Three Months of Music is a Life” campaign.
Created in partnership with the Galeria agency and produced by Factory, the campaign will occupy the brand’s digital channels and has as its flagship an animated film with an unprecedented soundtrack performed by the rapper.
In the lyrics of the song, the rapper says that “Three months of music is a lifetime”: “It’s 12 weekends and a few holidays / It could be a promotion at work, a new house, another brother-in-law / Adopting a rescued pet. One month at a time/ Add an ex before the word boyfriend.”
“Working with Resso to bring the joy of music through streaming during this time is a real gift. With the platform, more people will have access to music and opportunities to discover new artists, create new playlists and interact with their friends,” commented Don L.
“The campaign shows how music is present in so many moments of our lives and how Resso can expand this world of possibilities, with quality and understanding the needs of users. Furthermore, we are incredibly proud to be working with a musician like Don L, an exciting milestone for Resso’s growth in Brazil,” said Maria Elisa Silva, Head of Music Marketing for Resso in Brazil.
According to the company, the digital actions will unfold from the film, focusing especially on ten Brazilian capitals: São Paulo, Rio de Janeiro, Goiânia, Belo Horizonte, Recife, Salvador, Florianópolis, Vitória, Brasília and Porto Alegre.
“Our idea is to give meaning to these three free months, echoing the variety and longevity of options that Resso offers. After all, it’s 90 days and almost 130,000 minutes of music, an infinity of moments, opportunities and parties to live. And nothing is more emblematic than a rap lyric and an independent artist to give voice to all this”, says Carlos Schleder, Executive Director of Creative at the Gallery.
Datasheet:
Client: BYTEDANCE BRASIL TECNOLOGIA LTDA.
Agency: GALLERY
Production date: 01/17/2022
Product: Resso
Title: Three Months Music is a Lifetime
CCO: Rafael Urenha
Executive Creative Direction: Carlos Schleder
Creative Direction: Rodrigo Porto and Guilherme Rech
Creative Supervisor: Vinícius Curi
Creation: Rodrigo Dangelo, Fabio Dread, Cauysa Costa, Igor Moreno and Kauanne Piedra
Attendance: Ana Coutinho, Mariana Magalhães, Camila Prazeres, Gislene Crepe, Rafaela Neves, Izabel Mendes
PR and Influence: Patricia Capuchinho, Didi Blanco, Luiza Karam, Isabella Nascimento, Mylena Fontes, Larissa Barbosa
Planning: Pedro Cruz, Carol Mello, Thayssa Szymanskyj, Bruno Kawagoe, Victoria Bicudo
Client approval: Kim Farrel, Maria Elisa Silva, Pedro Maia, Odair Mozzer, Carolina Chaves
Integrated production: Ducha Lopes, Priscilla Sanches, Karen Nakamura, Gabriel Rezende, Fernanda Assato and Ana Ananias.
Producer: Factory
Executive Producer: Jennifer Djehdian
Head of Art and Animation: Leo Uehara
Concept Design and Illustrations: Leandro Lassmar
Storyboard: Gilberto Lefevre
Animatic: Leonardo Carvalho
Animation: Leo Uehara, Felipe Silva, Bruno Ronzani, Guilherme Vasca
Sound Producer: Satellite Audio
Musical Direction: Kito Siqueira, Roberto Coelho, Hurso Ambrifi
Assistance: Fernanda Costa, Juliana Correa
Music Production: Kito Siqueira, Roberto Coelho, Hurso Ambrifi, Mike Vlcek, Thiago Colli, Charly Coombes, Koitty.
Submission: Carla Cornea, Ian Sierra, Vithor Moraes, Renan Marques, Arthur Dossa
Production coordination: Debora Lemes, Victor Nogueira
Production Assistant: João Piccoli
Voices: Don L
Recording: Paulinho Rocha – A Lagoa Grande Estudio
Management Don L: Marina Deeh
A&R Don L: André Maleronka
