The biggest culture and entertainment festival in the country launches its new visual identity in a historic edition
The biggest culture and entertainment festival in the country launches its new visual identity to celebrate the event’s 40th anniversary edition. The Rio Book Biennial, which has always looked to the future with a rich space for reflection on contemporary themes, brings a new brand, themes and narratives contained in the literary universe.
The repositioning was designed by the festival organization together with the Dupla Design agency, after a survey to listen to the desires and interests of the public that participated in the 2021 edition.
Always in a pulsating and plural way, the Bienal has become an event for everyone, but allowing it to be lived and experienced in a particular way by each one. The new brand, with its interactive nature, is an invitation for everyone, in their own way, to take ownership of the Book Biennial and build together its next 40 years, says Bruno Henrique, institutional marketing manager for the French multinational GL events.
This year, a collective curator is dedicated to working on programming in a transversal and integrated way, well suited to the public’s taste, with interactive immersion and activations in order to stimulate debate, creativity and imagination, providing new experiences and formats connected to the will of the audience. your audience.
As a result of this process of research and active listening, more than 200 hours of programming promise to mobilize visitors to occupy the pavilions of Riocentro, in Barra da Tijuca, Rio de Janeiro, between the 1st and 10th of September.
