The brand will have a space and activities, such as a dance booth open to the public, in addition to prizes for participants.
Converse announced that it will be one of the brands supporting SneakerX, a festival dedicated to sneaker culture that will take place on May 20th and 21st, at Espaço Arca, in So Paulo. The conception, organization and production of the JVMX event.
The brand will have a space and activities, such as a dance booth open to the public, in addition to prizes for event participants and stands for displaying, buying and selling products.
SneakerX was created by entrepreneur and collector Rodrigo Clemente and will feature basketball courts, a skate park and other activities from partner brands and sponsors.
The festival was born with the aim of being the biggest sneaker event in Latin America. Our mission is to connect communities for a unique experience at an innovative event that promotes fashion, culture, entertainment and art, through the exchange of experiences by sneaker lovers, said Rodrigo Clemente.
SneakerX’s complete schedule also includes shows by rappers BK and Rael, Clau, Tropikillaz and a surprise attraction. In addition, the public will be able to participate in talks with the presenters André Vasco and Felipe Titto, with the former basketball player Anderson Varejo, and with various cultural personalities such as Lucas Pig, Tiago Borges, Salomo, Diego Ortiz, Luiz Mariano and Anna Boogie.
