The campaign seeks to promote a personalized and differentiated shopping experience for the consumer.
Grupo Boticrio Beauty’s digital beauty platform, Beauty on the Web, has just launched a campaign that reinforces the company’s expertise in beauty curation, with a focus on promoting a personalized and differentiated shopping experience for the consumer.
With the motto We understand trends. We understand brands. We understand people. People Understand Your Beauty, the action seeks to highlight the platform’s differential: the meticulous curation of brands and products, focusing on the content pillar.
The project film produced by the SoWhat agency in partnership with Play9 was aired on May 4th on the BLZ social networks. In addition, the campaign features the debut of a talk show on the brand’s official TikTok, with three episodes filled with curated content and themes related to the universe of beauty.
Tik Talk BLZ will have ambassador Sabrina Sato as presenter and will receive Linn da Quebrada, Dani Calabresa and Rica Benozzatti as guests. In partnership with PROSA, the action relies on a team of strong influencers, such as Adam Mitch, Malu Borges and Lu Tranchesi, and a robust PR strategy designed by PROS.
We are very excited about the project, which translates so well the role of BLZ as a facilitator of beauty and the expertise in offering the best curation of brands and products, with the commitment to guide and accompany the consumer from the beginning of his journey of discoveries, says Maria Isabel Miranda, executive director of Beauty on the Web. Not to mention the emotion of seeing the debut of Tik Talk BLZ with the muse Sabrina Sato, a trendsetter that surprises us every day with her talent, completes the executive.
