The short video platform will be present on the uniforms of the competitive teams and on the organization’s social networks.
Los Grandes officially announced Kwai as its new sponsor.
The company joins the organization to support and promote the fronts of action, making itself present in the uniforms of the competitive teams and in Los Grandes’ social networks.
We are very happy with the partnership with Kwai, I am sure it will be a success. We have a very engaged community, and producing even more content for them will be very important to bring us closer together. We always want to work with the best, and I believe that the partnership with a platform as important as Kwai is an indication that we are on the right track to make Los Grandes more and more relevant with a performance for all spheres, said Rodrigo Terron, organization adviser.
The agreement also makes Los Grandes an official partner of Kwai in the production of gaming content within the platform, which includes lives and videos, as well as a mini soap opera within the TeleKwai program that will feature the Los Grandes team.
We see Los Grandes as a natural partner for us because of their commitment to excellence and passion to compete at a high level. We are excited to work together to create unique experiences for our users and support the evolution of the esports community, added Claudine Bayma, Managing Director of Kwai.