The campaign, signed by Artplan, will be broadcast on free and open TV, streaming platforms, internet, social networks, DOOH and MUB
Eletrobras launched its new advertising campaign, which aims to show the Brazilian essence of the company, in addition to valuing people’s power and energy.
The piece, created by Artplan, shows the energy generated by the company reaching the most diverse places in Brazil, illuminating spaces and generating another energy within people, called “Eletrobrasilidade”. In total, the communication has four films in addition to other pieces that convey the same concept.
We are an essentially Brazilian company committed to the country’s sustainable development. The campaign celebrates the transformation that our energy provides in the daily lives of each Brazilian, enhancing the talent, drive, creativity and innovation of our people, said Wilson Ferreira Junior, president of Eletrobras.
The campaign will run on open and closed TV, streaming platforms, internet, social networks, DOOH and MUB.
The living, fluid concept. It speaks of a particular way of acting and dealing with the challenges and opportunities that many Brazilians face. We seek to materialize Eletrobrasilidade through shapes, sounds and visual elements to generate a true connection with people, added Gustavo Tirre, Artplan’s creative director.
