New campaign the second part of the PAM/PUMA BIO/VERSE project
Puma and Australian independent brand Perks and Mini (PAM) present the second part of the PAM/PUMA BIO/VERSE project. The latest edition of the campaign features a collection of technical sportswear infused with the “psy-active” energy that Perks and Mini is known for.
For this season, the action aims to bring to life one of the main themes behind the collaboration: the continued exploration of our biodiverse world.
In the campaign film, Thaiboy Digital and his partner Cartoon explore and pay tribute to the beauty and diversity of the jungle while discovering its hidden portals.
Puma and PAM invested in a collection of silhouettes featuring technical designs created with durable materials, graphics illustrating light and air, trail-inspired references and functional details. The collection features items like the Zip-Off Jacket, reversible hat and pants, with fun graphics that keep the collection rooted in the Perks and Mini visual DNA.
