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FIFA unveils 2026 World Cup brand
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World Cup will be played, for the first time, in three countries: United States, Canada and Mexico
FIFA presented the brand for the 2026 World Cup, which will be played in the United States, Mexico and Canada. The logo bears the image of the FIFA trophy in the middle of the year of the World Cup.
Still according to football’s highest entity, the brand ‘allows customization to reflect the uniqueness of each host, while building an identifiable brand structure for the coming years’.
The launch took place in Los Angeles (USA), at an event that included the participation of former players, such as Ronaldo Fenmeno, and representatives of the host countries.
(Credit: Nasif Tazwar on Unsplash)
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