Released in cinemas, the play was created by GUT So Paulo and portrays a bar where great “forces” of history gather.
Spaten launched its new campaign, entitled “Stilo Spaten de Ser Forte”, which aims to show how the brand has conquered space on the palate of Brazilians. The film was shot in Hungary and the release was made in cinema.
The piece, created by GUT So Paulo, depicts a bar where great “forces” of history, who lived in different times, are gathered in the same environment, such as medieval knights, a biker gang, African warriors, and many other brave men. live in a tense climate. At this time, a mysterious character enters the scene and asks for a Spaten.
We want to connect with our consumer in a genuine way and, for this campaign, we thought of showing the strength of our brand with creativity, combining traditional advertising with a grander look of entertainment, said Joice Carvalho, Head of Marketing at Spaten.
The communication also aims to celebrate 700 years of beer history.
Spaten is a strong beer that literally went down in history. Only Spaten could be in this force multiverse, which brings together icons from outside these 700 years. Creating this impossible bar not only reflects a truth of the brand, but also a proposal to place the brand in a place of entertainment, relating to one of the hottest topics of the moment”, added Tiago Abreu, creative director of GUT So Paulo.
