The brand invested in action dedicated to a wide variety of products with names such as Nobru, Ale Mate and Richard Alvezz
With the objective of reinforcing the message of the assortment of its products, Casas Bahia launches its new institutional campaign developed in partnership with content creators, within the concept Everything that life asks for, asks Casas Bahia.
Each film will have the participation of an influencer presenting a different day-to-day problem. Who enters the scene to solve the character’s life is another influencer: the CB, brand persona by Casas Bahia, which for this project was animated in motion capture by Black House.
The creators invited to participate in the action are Nobru, CEO of the eSports organization Fluxo, Richard Alvez, known for his reactions on TikTok; Ale Maze, streamer and presenter; Elay Oliv, creator and drag queen winner of the fourth season of the reality show Corrida das Blogueiras; Jahde Borg, makeup artist, cosplayer and runner-up of the fourth season of the reality show Corrida das Blogueiras; Malcom, canine tutor and rapper; Danilo Reis, comedian; Carrots, beauty influencer and Giovanna Bichels Berte, mother and fashion content creator.
Casas Bahia and CB have been talking and participating more and more in the conversations of Generation Z, whether with actions in the Metaverse or in the game Freefire. This time, we cast personalities from TikTok, eSports, reacts and other trends to star in the films. With quick cuts and using the language of social media, we generate content that entertains and communicates Via’s main assets, says Cristian Santoro, executive creative director at VMLY&R for Via.
The campaign with a communication strategy developed by VMLY&R will be broadcast on television and digital platforms.
