The campaign, created by Galeria and produced by Tropical and Satlite, features the brand’s new fragrance, Natura Essencial Ato
Natura started its campaign focused on Valentine’s Day, celebrated on June 12, with a piece that invites couples to fall in love again and presents its new fragrance, Natura Essencial Ato.
The campaign, created by Galeria, presents the two new Natura scents with the concept “Remember why you started and fall in love again”, which focuses on provoking couples to remember the beginning of the relationship and the reasons that led them to fall in love.
The film, produced by Tropical and Satlite, shows the story of a real couple, disconnected from their routine, having dinner in a restaurant in complete silence, until the woman looks at her partner and, at that moment, time begins to go back to they, with the reverse effect, arriving at the beginning of the relationship, faced with the sensations and smells of where it all began. Upon returning to the present time, the couple appear reconnected and kiss.
In a world full of demands, personal life is often run over by routine. We want to be present in the most diverse relationships so that this feeling, which has the power to move us, is remembered and revived in the most intense ways possible. A bottle full of Natura Essencial Ato comes to be present in remarkable moments and connect with hearts full of love, said Denise Coutinho, director of Marketing Brazil at Natura.
The campaign debuted nationally this Thursday (18th) and includes a TV movie, digital strategy, social experiment and Out-of-Home (OOH) media, developed by Vitrine, the Gallery’s hub.
The campaign dialogues with a very current truth: there are so many requests from everyday life stealing our attention that, when we see it, we are far from those who are right next to us. Looking back to the beginning, to what made the couple fall in love is a way of remaking the connection. The campaign’s language plays with this, inviting couples to travel through their history so far, be it months or years. Something, by the way, that everyone can do with a simple scroll on the cell phone photo records, completed Denise Gallo, director of Creation at the Gallery.
