The brand reinforces the pickup’s attributes with Marcos Mion, Caio Afiune, Mari Fernandez and other names
High Country, Z71 or Nova Midnight: which S10 model best matches Marcos Mion? This is what the public will discover in a new Chevrolet content action with guests Caio Afiune and Mari Fernandez.
In a relaxed chat on the brand’s profiles on social networks, the presenter and CMO (Chief Mionzera Officer) will get to know the different styles of the S10 versions with the help of the former BBB, the brand also takes the opportunity to present attributes and product differentials for pickup truck enthusiasts.
Our objective with the new campaign is to reinforce the S10 as the ideal choice for those who really make life happen, whether on the farm, at leisure, on adventure, and now, mainly, in the city, with Nova Midnight, explains Chris Rego, executive director of GM Marketing in South America.
In the content action, signed by Commonwealth//WMcCann, WMcCann’s division for exclusive Chevrolet service, Caio will explain, in a good-humored way, the differences between the versions of the Chevrolet S10: High Country, Z71 and Nova Midnight. Mari Fernandez will also reveal which version she most identifies with.
The public will be able to follow a day in the life of each of the guests with the S10. The brand’s objective, in addition to launching the New S10 Midnight, is to show that the S10 line now has a complete portfolio, with versions to suit all tastes and needs, and to kick off the campaign that will present the exclusive pickup series. .
