Yellow the face of Ipiranga Campaign. In traffic, choose life seeks to raise awareness and disseminate good practices in traffic
Ipiranga teamed up with partner brands, such as supplies a, AmPm, ICONIC, Jet Oil, Pr-Frotas, Rodo Rede, Ultra, Ultracargo and Ultragaz and Waze, to once again invite people to get on the road with responsible attitudes in traffic. To expand Yellow May messages, the company made a big move on LinkedIn, so that its employees and companies left their support for this important safety action, in a post with an image of a yellow background, calling attention to the topic. .
In addition to the brands that were already united in the campaign, institutions such as Instituto Combustvel Legal and Ajudu, and the Tropical carrier and its affiliates supported the action on the social network.
Developed in partnership with the agencies Talent and Mutato, with internal actions carried out by Ipiranga, the Yellow campaign is the face of Ipiranga. In terms of traffic, Escolha a Vida aims to encourage courage in situations of risk of mobility and will spread phrases, in strategic locations and situations, with tips on good practices and safety.
Safety is a non-negotiable value at Ipiranga. With this campaign and the internal actions for the team at our bases and offices, we want to reinforce better mobility security practices. After all, if fueling life on the move is our purpose, safely fueling is a fundamental pillar, explains Sebastio Furquim, Vice President of Operations at Ipiranga.
Through partnerships, such as the one established with the Waze application, during the month of May, alerts will be sent to drivers when they are in situations with a higher risk of accident. The phrases, which will appear on campaign banners, will have the incentive to turn yellow in certain situations and will appear in various formats, with the aim of giving broad visibility to the theme.
The campaign also features actions carried out with Stock Car and the Ipiranga Racing team, with educational chats, visits, dissemination of content along with the Girls Like Racing project, which seeks to raise even more awareness about safety in traffic and sports.
(Credits: Moritz Kindler/Unsplash)
