Sony has lost about $20 million in market value following the latest news about Microsoft’s acquisition of Activision Blizzard. The BLoomberg reports that the company dropped 13% on the Tokyo Stock Exchange in a matter of hours.
The Japanese technology company has not had such a sharp decline since 2008. The reason for all this is simple: with Microsoft, Sony’s main rival in the international games market, in possession of Activision, important games like Diablo or Call of Duty can stay out of the Playstation line consoles.
Amir Anvarzadeh, marketing strategist, spoke a little about Sony’s current situation in his view:
“Sony will have a monumental challenge on its hands to handle in this war of attrition. With Call of Duty now very likely being added as an exclusive to the Game Pass catalogue, the winds for Sony are only going to get heavier.”
Still, it’s uncertain what will happen to games produced by Activision Bizzard. It is important to take into account that Microsoft Gaming CEO Phil Spencer himself said he has no interest in removing communities from platforms.
However, despite any talk from Spencer, Sony fans do have reason to be concerned. When purchasing ZeniMax/Bethesda, games that were already available for Playstation continued to receive support, however future releases will only be available for XBox.
Microsoft’s purchase of Activision took place earlier this week for more than $69 billion, making it one of the largest in the history of the gaming market. The purchase process must be completed in the purchase half of 2023.
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