The campaign, created by 3mais, features real characters and will be publicized in spots, printed and digital materials.
The City Hall of Rio de Janeiro presented its new campaign which aims to reinforce the importance of public servants in society, entitled “At the service of every carioca”.
The piece, created by 3mais, features real characters to show the programs, projects and initiatives of the city government.
Being a public servant is a vocation. And to be at the service of every Carioca is to be inclusive, to think of all citizens, to be present on a daily basis and at the disposal of the city and the population, said Flvio Medeiros, creative director of 3mais.
The campaign, which debuts this week, features a film, spot, printed and digital materials.
