The “Dibras & Sensodyne” project, developed by Publicis Leon and 100 Sports, will have eight episodes that will be released weekly
Sensodyne and the Dibradoras teamed up to present the launch of the videocast “Dibras & Sensodyne”, which aims to promote women’s football.
The series, which debuts this Tuesday (23), will feature eight episodes released weekly and address sensitive topics within the modality in the country. The episodes will be available on Youtube, Spotify, Google Podcast and Apple Podcast.
In such an important year for women’s football, it is essential to have brands committed to gender equality in sport, such as Sensodyne. We are very happy to return with a new season of our podcast, which we have been doing since 2015, now in a new format. Our objective is, through the content, to make more and more people aware of the place of women wherever they want, and of course, in sports, explained Anglica Souza, co-founder of Dibradoras, Anglica Souza.
The Dibras & Sensodyne project, developed by Publicis Leon and 100 Sports, is another initiative that the brand has led in support of women’s football.
With the participation of guests, debates and experience reports, the series seeks to raise awareness and inspire both athletes and fans, in addition to educating and engaging the public about the potential, achievements and professionalism of women in sports.
Brands play a fundamental role in helping to build a better society. Our project with Sensodyne started in 2022, supporting Paulisto Feminino, and we are seeking to expand the brand’s activities to bring more visibility and encouragement to women’s football, as well as to other sensitive issues in our society. We strongly believe that this partnership with Dibras will help us build this great movement, said Rafael Jones, Oral Health & Expert Marketing Category Lead at Haleon.
