The online competition will reward the winner with R$ 150,000 in prizes such as the production of a CD and a music video.
Sua Msica and Kwai teamed up to launch the third edition of the “Talento So Joo” contest, which aims to find the new voice of the Northeast.
The online competition will reward the winner with BRL 150,000 in prizes such as the production of a CD and a music video recorded at the music platform’s studios, in addition to having the album promoted within the short video application.
To participate, the creator must post a music video on Kwai, using the hashtag #TalentoSoJoonoKwai and the activity filter. The two videos with the highest number of views and the highest number of likes will go straight to the final.
In the second round, three finalists will be chosen by Brazilian music specialists, invited by Sua Msica, who will analyze the best entries made on the brand’s social networks.
The final will be made up of 5 finalists, Kwai’s two favorites in the first round and the three selected by Sua Música in the second round. The competition ends on June 15th and the result will be announced the following day, June 16th.
