Ricardo Honegger was promoted to chief growth officer in the United States and Carolina Vieira to the new managing director in Miami
Two people from the WPP Group were promoted at David. Ricardo Honegger (Rico), who for the last 3 years was managing director of David Miami, is now David’s new chief growth officer for the United States, which includes New York and Miami.
Rico’s leadership over the last few years has been instrumental in DAVID’s growth. In his new position, he is now focused on new business for the North American market, where we expanded our operations, with the launch of DAVID New York, last year. In addition, Rico is also responsible for new partnerships and opportunities in the US with Ogilvy and WPP, says Sylvia Panico, global COO of David.
Carolina Vieira, in turn, was promoted to managing director of David Miami. Carol Vieira has been at the agency for 11 years, ever since the agency was launched, having been a key player throughout the history of the business, leading clients such as Burger King, Mondelez AB Inbev, Nestlé, Toyota, Playstation and Coca-Cola in the local market, regional and global projects.
Carol is part of the team that helped found DAVID. A professional who understands our culture, she follows a natural path and takes on a new challenge in the network, helping the agency to grow even more in the American market, adds Sylvia.
