Campaign developed by Nova/SB announces the opening of 5,970 vacancies and values the resumption of the program
“For those who need it, for those who care, for Brazil”, this is the concept of the new advertising campaign by the Ministry of Health, developed by Nova/SB to publicize the opening of registrations primarily for Brazilian professionals and the expansion of the More Doctors Program.
The new announcement offers 5,970 vacancies and the enrollment period is from May 26 to 31, via the program’s website.
More Doctors came back renewed and better, bringing more health to those in need and more benefits to those who provide care. In addition to informing Brazilians about the return of access to medical care for those most in need, the campaign aims to invite doctors from all regions of the country to join the program, which has more than doubled in size compared to the previous model, says the editor Márcio Nazianzeno, from Nova/SB.
The campaign starts on 05/26 and includes a commercial for TV, a film for social networks, a radio spot, material for out-of-home (OOH), advertisements and digital media.
The film “For those who care” shows doctors providing care in different situations in Brazil and contexts, such as the patient’s home, riverside communities and health centers. The images are presented with the voiceover explaining that the More Doctors program is back, strengthening the SUS and expanding health services to the population, followed by a call for physicians to register.
