The action reinforces the marketing strategy focused on brand growth in the country
Midea, the world’s manufacturer of home appliances and air conditioning equipment, is experiencing a new moment in its communication: for the first time the company launches a completely national institutional campaign. Bringing Tadeu Schmidt and Manu Gavassi as protagonists of the advertising films, the initiative created by GALERIA. ag announces the brand’s portfolio to the public, full of technological and intelligent products for Brazilian homes.
After a few years gaining market share in Brazil, the time has come to leverage the Midea brand, and for this reason we have developed a 360 marketing campaign, consolidating our moment of expansion and growth in the country. The strategy is to bring us closer to our consumers, and at the same time put us in a more balanced position in the fight against the competition, explains Midea’s marketing director, Simone de Camargo.
With a total of seven films, produced by Tropical Films and Lucha Libre Audio, the campaign reinforces the perception of a company that seeks quality, innovation and intelligent design, bringing the global signature of the Midea brand. Make yourself at home.
The campaign will run on open TV. In the digital environment, the films will be on Instagram, YouTube, TikTok and Facebook. There will also be Out-Of-Home media pieces spread across the city of So Paulo.
This is a symbolic moment for GALERIA .ag. We took on the responsibility of creating the first institutional campaign in Brazil for a company of global importance, which has very robust objectives for the coming years. We are very excited to contribute with the agency’s expertise in creativity, technology and innovation, comments Ana Coutinho, head of business at GALERIA .ag.
