Sephora announced the sponsorship project for the 5th edition of Halloween Sephora. The company brought together over 25 brands and advertisers from Brazil, at an event held in So Paulo last Monday (22).
During the meeting, Cataldo Domenicis, marketing director for Sephora Brasil, presented the project to the brands, in addition to communicating Holding Clube as responsible for the creation, development and execution of Halloween Sephora, under the leadership of Juliana Ferraz, partner and director of company.
In the audience, the CMOs of Accor, Bulova, Freixenet, Grand Cru, GWM, Lillet, Nestlé Cafés, Seara, Disney, Unilever Magnum, Pernod Ricard, Seven, Intimissimi and Ita were present.
We started the Halloween Sephora journey in 2019 and since then the project has grown exponentially each year, impacting the entire country. We are opening this opportunity for big brands to be with us, connecting with their audience through the unique experiences that we will bring in this edition, explained Domenicis. The executive also said that the party will have, this year, two great hosts, who will be announced in the second half.
The fifth edition of Sephora Halloween will take place in October, at Galeria Prestes Maia, for 1,000 guests.
We will promote an experience that will surpass all the relevance that the event already has in the beauty market. We want the occasion to join the investment calendar of potential partners, thus reinforcing its reputation as one of the main luxury and beauty opportunities in the country, says Ju Ferraz, from Holding Clube.
In 2022, Sephora Halloween registered 8.8 million interactions and 18 hours of content on social networks, in addition to R$ 62 million in spontaneous media return.
