The campaign “Ta na Amazon Prime” aims to reinforce the benefits that the service offers to the Brazilian consumer
Amazon Prime presented its new brand positioning in Brazil, titled T no Amazon Prime. The country is one of the largest in terms of Amazon Prime members in the world and the second in terms of growth in new members.
The campaign aims to reinforce the benefits that the service offers to Brazilian consumers and highlight that the passions and preferences of this public can be met by the program. In the first film of the campaign, a security guard passionate about cooking manages to find everything he needs on the website to dedicate himself to gastronomy and fulfill his dream of changing professions.
This new moment reiterates our commitment to constantly reinforce to our subscribers the multiple experiences that the Amazon Prime program offers. You will find convenience, a wide range of products, entertainment, culture and much more, said Lillian Dakessian, Head of Brand and Communication at Amazon Brazil
The new positioning campaign started with the film being publicized on open TV and will also be broadcast on social, digital and Out of Home media.
