With the motto “Transforming the past into the future”, the campaign has pieces for different platforms
Vivo expands the movement to encourage conscious consumption with a new film that brings children on a mission to protect the environment by recycling electronics.
Created by Africa, the campaign is part of the “Recycle with Vivo” initiative, which invites society to reflect on actions for a more sustainable future and to properly dispose of electronic waste.
With the motto “Transforming the past into the future”, the material will be shown on open TV, Pay TV, digital and in cinemas in Brazil. The strategy also includes actions with digital influencers and profiles linked to sustainability.
Recicle com Vivo promotes electronic reverse logistics in Brazil, the 5th largest producer of electronic waste in the world, behind only China, USA, India and Japan according to the UN’s The Global E-waste Monitor 2020.
In all, the operator has already collected more than 5 million items, of which more than one million cell phones and 118.9 tons of waste returned to the production chain.
DATASHEET
AFRICA | LIVE | RECYCLE – “THE BOY OF THE FUTURE”
CCO: Sergio Gordilho
Executive Creative Direction: Matias Menendez,
Creative Direction: Bruno Valenca, Rodrigo Barbosa
Art Direction: Chico Medeiros, Raphael Borges, Wallyson de Oliveira, Ana Paula Teixeira, Lucas Lago,
Editors: Rodrigo Barbosa, Phylippe Moura
VP of Operations and Customer Service: Carolina Boccia
Attendance: Marco Piza, Stephanie Barbatto, Larissa Bertin, Rafaela Petita, Natalia Chamadouro, Gabriela Rosa, Giovanna Rogozyk
Media: Aga Porada, Heloisa Lima, Thiago Martinez, Renan Soares, Tatiana Araújo, Sumaia Garcia and Victoria Molina
Planning: Aldo Pini, Henrique Kuniyosi, Flávia Antoniolli, Danilo Prado
Production Agency: Rodrigo Ferrari, Patricia Melito, Eduardo Machado
Director: Pedro Becker
Executive Producer: Luciana Mattar, Tathi Pires, Claudio Costa
Line Producer: Marcella Kaulino
Editor: Pedro Becker
Finisher: Ale Campos
Post Producer: Tribo
Finishing: Space Gorilla
Executive Producer of Post-Production: André Serra
Post-production coordination: Bruna Veber and Ana Cordeiro
Finisher: Ale Campos
Submission Assistant: William Maxwelli
Post-production assistant: Danilo Ferreira
Assembly assistant: Gabriela Viseu
VFX Creative Director: Bibinho Carvalho
VFX Supervisor / Senior Editor: Rodrigo Pina
Senior VFX Composer: Sergio D’Piazza
3D Lead Artist: Erick Buosi
3D Modeling: Alexandre Takeshi
Rigger 3D: Henrique Freitas
Animation: Bruno Santos
3D Assistant: Gabriel Leça
Motion Designer: Fabiano Iwasita
Post-Production Coordinator: Tato Carvalho and Rafael Flamínio
T.I Manager: Lucas Pereira
Conform: Fernando Diniz
Attendance: Carolina Barros and Pamella Pesareli
Equipe Adicional de 3D: Hardcore FX
Technical Director: Guilherme Casagrandi
Producer: Claudio Colângello
Junior 3D Effects Artist: Daniel Lobo
Junior 3D Effects Artist: Luiz Reis
Producer/Sound: Raw Audio
Answering/sound: Carol Peternelli
Production/sound: Raw Audi
Approval Client: Marina Daineze, Juliana Covino, Fabiana Santucci, Laura Rodrigues.
