Brazil won 21 Pencils at the festival and ranked seventh in countries, with 148 points
David So Paulo was the only Brazilian agency to win Yellow Pencil at D&AD 2023. There were three gold medals for the Burger Glitch campaign, a game developed for the Burger King client, in the Experiential/Retail Activations categories; Direct/Integrated and Direct/Acquisition & Retention. The same case, which is also the most awarded Brazilian at the festival, also won Graphite Pencil in Media/Integrated.
Africa Creative came in second with four Pencils as well, but with lesser weights in the prize pool. The agency received two Wood Pencils for the Spoon-Friez work for the client Kraft Heinz, in the Experiential/B2C Activations and Direct/Products & Services categories. Africa also won a Graphite for Unbreakable Courts, created for AB Inbev, and another Wood Pencil for Bring Home the Bud, also for AB Inbev, in joint work with Wieden+Kennedy New York.
In third place in the ranking of Brazilian agencies, GUT So Paulo won a Graphite Pencil for Mercado Livre with Files of Freedom and a Wood, also for Mercado Livre, with The Best-seller Constitution campaign.
AKQA So Paulo won two Wood Pencils for The Real Airdrop, developed for Garena, in the Experiential/Use of AR and Media/Mobile categories.
BETC Havas, Droga5, Energy BBDO, FCB Brasil and VMLY&R won a Wood Pencil each, respectively, with the following works: Petra Milk for Grupo Petrpolis; Levis The Greatest Story Ever Worn for Levi Strauss; Gun Survivor Reviews for Guns Donw America; Cashback for your Jerseys Back for Flash Benefits; and Buscap. Back to the city of god for Vivo.
Brazil also won a Graphite Pencil and two Wood with the case The Bridge, in a joint effort between Brazil, Canada and the United States. The piece created for Paws NY is signed by the agency Klick Health and the Brazilian studio LightFarm Studios.
Boreal Studio, on the other hand, received a Wood Pencil with Sun Warnings, in a work done with Ogilvy Singapore for Unilever.
The Brazilian market ended the festival with 21 Pencils and in seventh place in the ranking of countries, with 148 points – the country also scored 28 pieces that reached the last shortlist, but which did not become prizes, however, they count points towards the final classification. The festival criteria is one point for each shortlist. There were six awards less than in 2022, when Brazil won 27 Pencils and ranked fifth among the most awarded. The top 5 this year brings the United States, United Kingdom, France, Australia and Canada.
D&AD 2023, whose award ceremony was held in person in London, this Wednesday (24) and Thursday (25), distributed a total of 639 Pencils, including two Black Pencils, the equivalent of the Grand Prix, to: Pharrell Williams – Cash In Cash Out by Sony Music Entertainment and Columbia Records and Heartbeat Drum Machine by Abby World for The Swedish Heartchild Foundation.
adam&eveDDB was elected Agency of the Year; King Henry, the Design Agency; Division as Producer of the Year; AB InBev Customer of the Year; and DDB Worldwide won the Network of the Year title.
The area that received the most Pencils at the festival was Advertising, with 250; next comes Design, with 165 awards; then Craft, with 157; Culture with 41 Pencils; Impact were 24; and Collaborative, two Pencils.