The brand will have an exclusive bar and a tent with instagrammable space for the festival public.
Gray Goose announced its partnership with the Mita 2023 festival and to be the official vodka of the event.
During the festival, the brand will have an exclusive bar with several drinks, including drinks with the new Gray Goose Essences. In addition, for moments of decompression between one show and another, the public will also be able to rest in a tent and post photos in the instagramable space.
The partnership reinforces a new moment for Gray Goose, which seeks to connect with younger audiences and invites them to enjoy the urban routine with balance and sophistication.
Mita 2023 will take place in Rio de Janeiro between the 27th and 28th and in So Paulo on the 3rd and 4th. The event will feature attractions such as Lana Del Rey, Florence and the Machine, Haim, Sabrina Carpenter, NX Zero, Capital Inicial and a lot more.
