The campaign, created by Ampfy and produced by NoCandy, has the motto “Betano, bet on what you believe”
Betano launched its new campaign, entitled “Showcase”, which aims to present the betting possibilities that the platform offers to its customers.
The piece, created by Ampfy and produced by NoCandy, has the motto “Betano, bet on what you believe” and features a team of 11 celebrities such as Felipe Massa, Minotouro, Rica Perrone and Victor Canedo, Leandrinho, Cherrygumms, Patife and the digital influencers Beca Barreto and Fani Pacheco.
“The campaign explores Betano’s vast number of possibilities in a dynamic and fun way, showing personalities betting on sports other than their usual ones”, stated Fred Siqueira, CCO of Ampfy.
The media plan, developed by Artplan, is made up of a mix of different media, which include separate purchases of media on open TV and Pays TV, promotion in sports events sponsored by Betano, such as the Brazilian Championship and the Betano Cup in Brazil, broadcast on TV Globo, in addition to NBA, UFC, Tennis and Vlei matches.
