With the concept The taste of So Joo is born here, the new packaging was signed by Maximize
Guaran Jesus announced the launch of four commemorative cans for the São João festivities. The homage praises the people who make the June clothes, bringing the textures that make up the typical costumes that bring life and color to the June festivities.
With the concept The flavor of São João is born here, the new packaging was signed by Maximize, which has been working with Guaran Jesus since 2021. In addition, the brand also released four advertising videos, one for each can, explaining the symbols of the festivity.
Ribbons:
Guaran Jesus – The Flavor of Saint John Is Born Here
Conhea as histrias two troughs.
Feathers:
Guaran Jesus – The Flavor of Saint John Is Born Here
Conhea as histrias two troughs.
Sit:
Guaran Jesus – The Flavor of Saint John Is Born Here
Conhea as histrias two troughs.
Embroidery:
https://saojoaonasceaqui.com.br/bordado
We believe that the spirit of June is born in the sheds that make the clothes for these festivities that are so traditional and loved by all. The fabrics and materials used in these clothes and accessories represent the joy, colors, culture and history of the June festivities in Maranhão, said Victor Tvora, soft drink manager at Solar Coca-Cola, the company responsible for producing and distributing the drink.
The campaign will be shown on free-to-air TV and people from Maranhão will be able to follow it on the main stations in the state.
