Every day, 172 people go missing in Brazil and most of them are children. The country has already hit the mark of more than 65,000 disappeared in a single year, the statistic is that every 3 minutes, 1 Brazilian simply disappears.
Thinking about these data, the NGO Mes da S created the collab #TBTdesaparecidos to impact and cause a certain strangeness in the audience of great influencers such as Evaristo Costa, Rafael Portugal, João Vicente, Antonio Tabet, Ed Gama, Noemia Oliveira, Fabio de Luca – among others others.
The action was created by Edu Cabral, WMcCann’s planning director and marks the second time that the executive produces initiatives for the NGO.
Seeing that the work of such an emblematic and important NGO hangs by a thread makes me think of something functional, easy to implement and far-reaching. The collaboration of big names to raise visibility and donations for the Mother of the See can mean an extra breath for a work that is so necessary and that supports a cause that, unfortunately, is invisible to society”, pointed out Edu Cabral.
