Vale a Parada Campaign seeks to recall the concept of practicality and warmth of the store
The new Shell Select campaign, consisting of three films that will be broadcast on digital, TV and streaming, has just been launched. With the motto Vale a Parada, the Mestia agency created the pieces to reinforce the concept of practicality and warmth, away from home, during the daily commutes that people make, whether for work, entertainment or any other commitment. Vale a Parada will reinforce the role of the convenience store in the consumer’s journey.
Throughout the year, other pieces will be aired, reinforcing the store’s products, ease of location and promotional combos. With the challenge of being a network of stores present in different regions of Brazil, communication was carefully planned and adapted to meet the particularities of each location.
We want to reinforce that we are consumers’ destination and that’s why we are on your route to make everyone’s day to day easier. To this end, during the campaign we introduced an element universally associated with stops in moving situations: the location pin. The Vale a Parada Campaign is precisely that. Let’s reinforce that Shell Select will transform the break into a destination, to solve whatever is necessary, to taste snacks, snacks and drinks, in addition to the tasty coffee in a welcoming and peaceful environment, says Camila Assis, Head of Marketing and Communication at Grupo Ns.
