GUT So Paulo, Galeria, Dentsu Creative Brasil and W+K So Paulo were some of the companies that increased their staff
The week was marked by a high volume of transactions in the country’s branches, as was the case with GOOD So Paulowhich announced the arrival of Mnica Siqueira and Brbara Lima to the positions of head of production and director of public relations at the agency.
I have Dentsu Creative Brasil presented its new creative director, the ex-CPB+B Marina Tonon as creative director. She arrives to join the leaderships of Alcides DLima (content director), Kojiro Tanoue (ECD) and Murilo Torezan (creative director).
A Wieden+Kennedy So Paulo announced the arrival of the agency’s new pair of Group Creative Directors, Eddy Guimares, as art director, and Rogo, as editor. Meanwhile, the Artplan announced the arrival of Paulo Vita as head of strategy.
Also marked by promotions, the David announced that two people from the WPP group were promoted: Ricardo Honegger (Rico), who will now hold the position of Chief Growth Officer of the agency for the USA, and Carolina Vieira, who will now be the managing director of David Miami.
A Gallery it also announced new additions to its staff in the PR & Reputation area, led by Head Patrcia Capuchinho. The agency hired assistant Fernanda Gil, who has joined Mariana Novaes, the area manager for almost a year.
With a PR area integrated into the agency’s structure, we were able to act actively in GALERIA’s day-to-day business. ag and also contribute with ideas and analyzes that can add to the development of campaigns for the different brands we work with at the agency. We have a talented team that cares for the institutional image of the agency and its clients, said Patricia Capuchinho, Head of PR & Reputation at Galeria.
Meanwhile, the Streetwise presented Tatiana Pereira as its new Head of Creation. The professional joins the agency’s creative team with the challenge of creating new solutions for DOOH.
Tatiana is an experienced professional with a strategic vision of the digital market. Its expertise will elevate the agency’s creative thinking and help our team to explore with more assertiveness and results the potential of DOOH, an increasingly relevant format in advertisers’ media planning, emphasized Daniel Simes, CEO of Streetwise.
A Change it it also brought news to its staff and presented to the market a new organizational structure and reinforcements for the commercial and brand experience teams.
Sandro Moretti, joins the organization in order to lead the area that will commercialize the OOH and DOOH media properties. Executives Márcia Sotter (ex-Globo, Abril and TV Cultura) and Raphael Favilla (ex-Eletromdia) also join the commercial team. For the new brand experience board, the company announced the arrival of Marta Reis.
The company also announced a partnership with VertMdia for the Braslia square and Alegodinho and Svio Martins, representatives of the partnership, will be responsible for the sale of assets in the federal capital.
I have I’m disturbing announced changes in the structure of the PR area with the appointment of Caroline Tondato as PR Leader and the arrival of Lucas Targino as Nucleus Coordinator. Today, the team has a full team of core coordinators and more than 30 specialists. The changes aim to enhance the results of the PR team.
Caroline has an in-depth knowledge of key accounts and successful cases and will be able to replicate this for all clients. The area’s gestational support means greater ability to delve into the client’s universe and extract the best story so that he can break through the noise of the market. With the reinforcement of the strategic coordination team, we have more capacity to connect the client and where he needs to go with the moment and the market movements, explained Silas Colombo, founder and CCO of Motim.
In the world of producers, the Immigrant introduced its new executive producer, Paula Lerrer, to the market. She worked for Moonheist, also as an executive producer, where she worked for agencies such as Ogilvy, Africa, W+K and Soko, and clients such as Intimus, Nike, Corinthians, Natura, Daki and Netflix.
Finally, after the announcement of the return of the Billboard Brasil, the vehicle presented the name of one of its editors: Sergio Martins. He will be responsible for taking care of the printed publication, in addition to exclusive articles and interviews.
“We want to make a differentiated magazine, which unites entertainment with quality content. At Billboard, all musical styles will have a voice and their stories will be told by an attentive and talented team”, stated Sergio Martins.
