The brand has prepared a campaign starring actress Alessandra Negrini with the aim of reinforcing the company’s solutions for customers.
PagBank PagSeguro announced the unification of the brand and was renamed PagBank.
To announce the repositioning, the brand prepared a campaign starring actress Alessandra Negrini with the aim of reinforcing the solutions that the company provides to its customers.
Since its inception, PagBank has continued to build a complete payment ecosystem, through a single application, a single platform and a single customer service. Now, all aspects of the company, which has a performance DNA always thinking about the best for customers, will have a single name, PagBank, a move that, in addition to being strategic for consolidating the brand, positions and increases the relevance of the Company in the banking sector, said Raphael Farias, executive director of Marketing at PagBank
The campaign is running on open TV, online media, newspapers, radio and airports.
The unification of the brand is a natural move and reinforces our positioning as a simple, solid, complete digital bank that offers financial and payment solutions for both sellers and consumers. At PagBank, our customers find everything they need to take care of their money in one place, said Alexandre Magnani, CEO of PagBank.
