Philips Audio and Video, a brand of the TP Vision group, announced the FC Barcelona football team as its main partner for TV, monitor and audio devices. The partnership will promote TP Vision’s world-leading lineup of TVs and audio products and highlight the company’s original Ambilight TV technology and its unique ability to transform ordinary television into an immersive and unrivaled viewing experience.
As one of the three main partners of the club, Ambilight TV started to appear on the shirt sleeve of the main men’s team this Sunday (28), coinciding with the final matches of the 2022/23 season, and was shown inside the stadium and for spectators at home, a strategy that will continue to be implemented in the next games. Additionally, key players from both the men’s and women’s teams will be invited to experience the product line first-hand in order to become brand ambassadors.
Philips will also play a key role as a TV and monitor supplier for the audiovisual infrastructure of the new Spotify Camp Nou, which is on track to become Europe’s largest and most innovative sports venue. The agreement gives the brand association rights with the men’s and women’s football teams, as well as the club’s other professional sports teams.
“We are delighted to partner with a true global sporting icon like FC Barcelona. This new partnership is a natural fit as our organizations seek to extend our offering far beyond the ordinary, providing each and every fan with a unique experience, live and at home. Millions of consumers are already enjoying our unique Ambilight TVs, and as part of our strategy, this long-term partnership with FC Barcelona will elevate the fantastic Ambilight TV experience to the level it truly deserves.” TPV.
The collaboration between Philips Audio and Video and FC Barcelona is part of the strategy of both organizations in proactively seeking partners who share the same values and philosophy, and can come together to enhance the reputation of both the club and the company, with the best in their respective fields.
“We are very proud to welcome TP Vision as a new main partner of FC Barcelona. Barça has always stood out for its committed pursuit of excellence, both on and off the field of play, and this agreement is another successful example of this, as we are partnering with a world-leading company in the field of electronics and audiovisual technology.” , says Juli Guiu, Vice President of Marketing at FC Barcelona.
Philips Audio and Video and FC Barcelona share a vision to take sporting events beyond the ordinary, creating an experience for fans wherever they are. FC Barcelona claims to be “More than a club”, while Philips offers Ambilight TV as “More than a TV” for the consumer.
Ambilight TV
The Philips Ambilight TV has rows of colored LEDs embedded in strips along the edges of the set, projecting an ever-changing halo of light that precisely matches the image on the screen on the wall behind. Ambilight gives the impression of a bigger and better TV picture that extends beyond the physical confines of the set, making it appear to be floating rather than fixed to the wall.
The benefit of lighting bias lightning it has long been recognized in the film world, but TP Vision’s own research has shown that the added sophistication of Ambilight can extend this enhancement to sport and it is particularly successful with football.
Ambilight has already proven to be a success, with one of the highest satisfaction ratings in the consumer electronics industry, and scores extremely well as a reason for repeat TV purchases among existing customers.
FC Barcelona, proud champions of the 2022-2023 La Liga season, is one of the most beloved football clubs in the world, with a global fan community and a unique matchday experience. But, only a lucky few get the opportunity to see the team live on Spotify Camp Nou. The partnership will therefore introduce Ambilight TV to many of FC Barcelona’s audiences and enable all sports fans to recreate the unique experience and spectacle of a live match on Spotify Nou Camp on their Philips TV at home.
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