Today, January 20, it is celebrated the National Cheese Day and, to celebrate one of the most delicious days of the year, the Vigor prepared a series of exclusive activations on their social networks. The actions, created by the SunsetDDB agency, with the indication and management of influencers by NetCos, an influencer marketing advisory company, range from games to curiosities and, with them, the brand invites consumers to enjoy the date in the most pleasant way possible: having fun with Vigor cheeses.
To find out if consumers are true “Cheese Lovers”, the Cheese Game, an exclusive interactive filter for the brand’s Instagram followers (@vigorbrasil) to test their knowledge about food. The game asks questions on the subject, giving two options for answers and, to choose, you have to shake your head to the side of the correct answer. In the end, the player wins a virtual cheese shower and finds out if he is a real “cheese eater”.
For the celebration to spread, Vigor invited content producers who will release videos on the network with relaxed and fun scripts, inviting their followers to join in the fun. Influencers Juzão, Gui Tank and Alice Aquino will participate in the initiative. Check out:
Also on Vigor’s Instagram, throughout the week the brand has been bringing information, tips and curiosities about the universe of cheeses, in addition to promoting an interactive quiz in its stories. The entire campaign is packed with a modern and colorful look and is part of Vigor’s strategy of being present at happy hours and in the most diverse moments of leisure and entertainment for its consumers, bringing them the best content on the special cheeses in its portfolio, such as Emmental, Gruyère, Gouda, Camembert, Brie, Gorgonzola, Provolone and Parmesan.
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