With 10 tones, the launch relies on a communication strategy designed by Mutato
Colorama, in partnership with Fini, presented its new collection of nail polishes that smell like candy.
With 10 tones, the line received colors and names that make reference to sweets, such as Vem, Vai Ter Fini (purple); Kisses from Fini (pink rose); Fini de Milhes (light pink); T Raining Fini (light blue); Fini Me Patrocina (dark blue with violet background); Avisa Que Fini (dark green); I don’t divide my fini (light green); “Sol in Fini (yellow); Is This Where They Asked for Fini? (orange) and the last Fini in the Bundle (red).
We joined two great brands and market references to provide a complete experience and still enjoy the peak of a nostalgic trend, which arrived with great strength. Once again, Fini brings innovation, different sensory experiences with the brand and uniqueness to our consumers., said Raquel Paternesi, director of global marketing for The Fini Company.
As a communication strategy, Colorama was inspired by the #fingerdance trend on TikTok and proposed #DedancinhasColoramaFini, a digital campaign created by Mutato. The influencer Aline Maia created the official choreography, highlighting the colors of the collection and then other influencers will be invited to participate in the game and create their own version of the #dedancinhacoloramafini.
Colorama with the scent of Fini, our biggest ever collection. In addition to the already known benefits of Colorama, the big news is the scent of Fini on the nails, inspired by Fini Tubes Strawberry. The fragrance was specially created in our laboratories with the perfect mix of ingredients to last the sweet fruity aroma after using the nail polish, guaranteeing fragrant nails for longer., says Maria Belen Torrens, Colorama brand marketing director.
