Luciana Valeria respond to commercial managers Giancarlo Paladino, Marcos Kotait and Dante Stoliar
Luciana Valerio takes over as SBT’s commercial director, the station informed this Monday (19). With over 25 years of career, the executive has worked 20 of them in television. For almost three years at SBT, she was previously at Sony Entertainment Television, the last four years as vice president.
She responds to commercial managers Giancarlo Paladino, Marcos Kotait and Dante Stoliar.
The announcement comes just under two weeks after the departure of Fred Mller, executive director of business and marketing. The professional started his career at the company in September 2019 and is now moving on to new professional challenges.
“I feel extremely motivated and determined for this journey ahead of the commercial department. Although this position brings with it a great responsibility, I see this as an opportunity to contribute to the growth and success of SBT”, she said.
