The new engine is designed to connect an ecosystem of 3D design, manufacturing and creative supply chain tools.
Nvidia and WPP announced that they are developing a content engine that leverages NVIDIA Omniverse and AI to enable creative teams to produce commercial content faster, more efficiently and at scale.
The new engine is intended to connect an ecosystem of 3D design, manufacturing and creative supply chain tools, including those from Adobe and Getty Images, enabling WPP artists and designers to integrate 3D content creation with generative AI.
The world’s industries, including the $700 billion digital advertising industry, are racing to reap the benefits of AI. With Omniverse Cloud and generative AI tools, WPP is empowering brands to create and deploy compelling product and content experiences at a level of realism and scale never before possible, explained Jensen Huang, founder and CEO of Nvidia.
The tool will enable clients to reach consumers in personalized and engaging ways while preserving the quality, accuracy and fidelity of their company’s brand identity, products and logos.
Generative AI is changing the world of marketing at incredible speed. Our partnership with NVIDIA gives WPP a unique competitive advantage through an AI solution that is not available to customers anywhere else in the market today. This new technology will transform the way brands create content for business use and cement WPP’s position as an industry leader in the creative application of AI to the world’s top brands, said Mark Read, CEO of WPP.
With Final Scenes, creative teams will be able to render large volumes of brand-accurate 2D images and video for classic advertising or publish interactive 3D product configurators to the NVIDIA Graphics Delivery Network, a worldwide graphics streaming network, so that consumers experience it on any web device.
“Generative AI revolutionizes advertising campaigns, raising creativity and personalization to unprecedented levels. With its ability to generate unique and engaging content, generative AI captivates audiences, drives innovation and creates lasting emotional connections”, added Marcelo Pontieri, director of marketing for Nvidia’s Enterprise division for Latin America.
