For Valentine’s Day 2023, the brand chose to explore and reframe the five love languages with a squad of influencers
Youcom announced the launch of its Valentine’s Day campaign, celebrated on June 12th. For this year, the brand chose to explore and redefine the five languages of love: quality time, the present, acts of service, words of affirmation and physical touch.
Until the 12th of June, Youcom will invite couples and singles to celebrate love through a series of contents that translate the diversity of feelings, either by other people or by themselves, co-created with a squad of influencers formed by Juliano Floss and Vivi Wanderley, Wini Fabris and Rafael Baricala, Bel Moreira and Halana Lacerda and Carol Soares and Paulo Freitas. Influencer Sofia Santino completes the squad, celebrating self-love and moving the flow of humorous comments among the single public.
“The Day of Love is a very important date for Youcom. To honor this feeling, contemplating those who are in a relationship and those who are single, we prepared a campaign that dialogues with topics that are relevant to our audience, translating the different ways of loving into a young and fun tone, which inspires fashion and truth”, said the senior marketing manager at Youcom, Joice Trindade.
On the brand’s social networks, the public can check out a shooting with photos and videos that reinforce the concept of the campaign, as well as gift tips and discount coupons.
Closing the set of activities, Youcom also brought together a network of 30 other micro-influencers who will expand the conversation on social networks, opening up about their ways of love and giving tips on looks and gifts for the date.
