Created by 3A Brasil, the piece calls for the resumption of the national program that encourages the planting of food instead of tobacco
The NGO ACT Promoo da Sade announced the launch of a campaign that points out the harmful effects of tobacco cultivation. The piece, created by 3A Brasil, will debut this Wednesday (31), on World No Tobacco Day.
With the title “The tobacco industry stifles the production of healthy foods”, the piece sheds light on the beginning of the tobacco production chain and calls for the resumption of the national program that encourages the planting of food instead of tobacco.
To achieve this purpose, the campaign pieces point to the website where the visitor is invited to support the resumption of the National Program for the Diversification of Areas Cultivated with Tobacco.
The pieces will be broadcast on digital media, OOH panels, radios, billboards and busdoors in Rio, So Paulo, Brasilia, Rio Grande do Sul and Santa Catarina.
