In the piece starring Daniela Cicarelli, the retailer presents its Valentine’s Day collection
C&A announced the launch of its Valentine’s Day campaign this year, entitled “Today yes, C&A”. The piece references one of the main relationship shows on Brazilian TV in the 2000s, “Beija Sapo”, hosted by Daniela Cicarelli, who is starring in the brand’s campaign.
For the action, the retailer created the program that bears the name of the campaign, where Cicarelli helps six suitors to get their perfect pairs in fashion and love. The campaign aims to celebrate love in all forms and bring C&A closer to consumers in a light and humorous way.
Brazilians have always loved the hand of television when it’s time to unravel, look for a new passion or simply appear on TV to let the romantic side out. It is in this fun, high-spirited and even irreverent atmosphere that we want to celebrate this Valentine’s Day, said Mariana Moraes, Head of Marketing at C&A.
Together with the campaign, the brand also launched a clothing collection geared towards the date with looks that mix sexy, comfy and fashion moods, comprising sweatshirts, tops, cargo pants, sweaters, skirts, wide leg.
The product mix also offers several variations of twill shirts, denim jackets, in addition to complementary lingerie and footwear products.
