With shows and a diverse program, the event will take place at Parque Villa Lobos, in So Paulo, this Sunday (4th)
Owner of brands such as Lay’s, Doritos, Ruffles and Toddynho, PepsiCo will celebrate 70 years in Brazil in 2023. To mark the date, the company invites the public to a picnic, the ‘Pic70’. The event will take place on Sunday, June 4, from 1 pm to 6 pm, at Parque Villa Lobos, in So Paulo (SP).
Those who want to participate can, on the day of the event, make a donation of BRL 15.00 to Gastromotiva, a food safety project that has been supported by PepsiCo since 2021. The amount refers to the subsidy of a meal and the ticket includes a mini bag filled with PepsiCo products, as well as access to attractions, such as the presentation of the Roda do Samba de Dandara, the show by Mariana Aydar and the set by DJ Z Pedro.
“The Pic70 is the opportunity to celebrate together and together all our history alongside those who best understand our trajectory and are at the center of everything we do: people. We want a lot of people together with their families and friends, with lots of flavor and to the sound of a lot of Brazilianness, says Alexandre Carreteiro, CEO of PepsiCo Brasil Alimentos. complete.