Contemplating the professional and grassroots team, the brand will be present on shirt sleeves, interview backdrops and game signs
After announcing striker Debinha as an ambassador, renewing its sponsorship with Paulisto Feminino and promoting the videocast series Dibras & Sensodyne, alongside the Dibradoras team, Sensodyne expanded its investment in women’s football with the partnership with Sereias da Vila, women’s team of Santos Futebol Clube.
The sponsorship involves the professional team and the youth teams of women’s football, in addition to promoting a series of initiatives dedicated to the inclusion of more women in the sport.
Within the campaign, signed by Owly, the actions also seek to inspire the empowerment of girls and women, expanding their power of choice, opportunities for growth and allowing them to be wherever they want, including within the four lines.
We are always very attentive to issues that impact society and the new partnership with the dos Santos women’s team fits perfectly with this philosophy. Together with Sereias da Vila, we are going to create a series of initiatives focused on supporting women’s football, strengthening our commitment to promote greater representation and diversity inside and outside the sport, said Mariana Rosa, brand manager of Haleon, world leader in products health consumer and owner of the Sensodyne brand.
The contract foresees the exposure of Sensodyne on the sleeves of the game and training shirts of the professional, under-20 and under-17 women’s teams, as well as on the travel shirt and on the coaching staff shirt. The brand will also appear on the backdrop of digital and physical interviews, on field plaques in games held in Vila Belmiro, on the social networks of Sereias da Vila and on SantosTV, the club’s YouTube channel.
This strategic partnership with one of the most traditional football clubs allows us to put Haleon’s global commitment into practice, which is to deliver the best daily health with humanity. Disseminating the message of empowerment and recognition of women in football is something that is in line with our goal of overcoming bias and prejudice, promoting more inclusive policies and practices, said Mariana Lucena, director of corporate affairs at Haleon.
The new sponsorship will also be visible in other properties of the football department, such as in the press conference room, positioned on the interview microphone and backdrop, and on advertising boards at the Rei Pel Training Center.
It is a great pride to have a world giant in the uniform of our Vila Mermaids. The new partnership represents the strength of our women’s football, respect and recognition for women in sport. Welcome, Sensodyne, completed Andres Rueda, president of Santos FC.