Jüssi announces the arrival of Fernanda Grams, a professional with almost 20 years of career, who will assume the position of Director of Planning and Content. The executive will have a strategic role in the new moment of the agency that, a few weeks ago, communicated its new position: The Experience Agency.
At Jüssi, the new director will report directly to Marcos Del Valle, partner-director of the agency. According to him, the arrival of Fernanda Grams corroborates the company’s new moment in the market.
“We are daily looking for solutions that generate good experiences to provide great results to our customers. Therefore, the arrival of Fernanda adds expertisemainly because of her job profile, which is in line with our current situation,” says Del Valle.
For Fernanda Grams, joining the Jüssi team at the time of a new positioning is rewarding and generates great expectations for the work that will be built.
“My focus is to connect the truth of brands with conversations that matter, also positively impacting society. And that is to create good experiences, both for the client and for the audience that receives the message. I am happy to be in an agency where I can develop my strategic vision, always focusing on the best deliveries and, in addition, idealizing innovative and differentiated projects”, concludes the new director.
Advertising and specialist in Market Research from the University of São Paulo (USP), Grams has worked for the main digital agencies in Brazil and her last professional experience before Jüssi was in Africa, as Director of Content. In her resume, the professional accumulates strategic leadership positions in clients such as Natura, Sadia, Instagram, Marisa, Nestlé, Adidas, Itaú, Amazon Prime, Bradesco, among others.
new positioning
Under the understanding of being a Digital Marketing agency that drives customer growth through brand experiences that include the power of innovation, creativity, data and technology, at the end of April, Jüssi evolved its positioning from ‘The Business Agency’ to ‘The Experience Agency’. With this, the company seeks to show the various delivery possibilities, from creative to technological projects, presenting itself as an agency full service.
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